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Qualitative Market Research: An International Journal

Статьи последних нескольких выпусков журнала Qualitative Market Research: An International Journal © Emerald Group Publishing Limited
  • Brand, organisational identity and reputation in SMEs: an overview
    Qualitative Market Research: An International Journal, Vol. 10, No. 4. (2007), pp. 341-348.
    by Abimbola, Temi, Vallaster, Christine
  • The corporate brand naming process in the net economy
    Qualitative Market Research: An International Journal, Vol. 10, No. 4. (2007), pp. 349-361.
    by Kollmann, Tobias, Suckow, Christina
  • Communicating brand personality: are the web sites doing the talking for food SMEs?
    Qualitative Market Research: An International Journal, Vol. 10, No. 4. (2007), pp. 362-374.
    by Opoku, Robert Ankomah, Abratt, Russell, Bendixen, Mike, Pitt, Leyland
  • Organisational marketing in the creative industries
    Qualitative Market Research: An International Journal, Vol. 10, No. 4. (2007), pp. 375-389.
    by Powell, Shaun, Ennis, Sean
  • A resource-based view of the small firm: Using a qualitative approach to uncover small firm resources
    Qualitative Market Research: An International Journal, Vol. 10, No. 4. (2007), pp. 390-402.
    by Runyan, C Rodney, Huddleston, Patricia, Swinney, L Jane
  • A theory of brand-led SME new venture development
    Qualitative Market Research: An International Journal, Vol. 10, No. 4. (2007), pp. 403-415.
    by Merrilees, Bill
  • Brand, organization identity and reputation: SMEs as expressive organizations: A resources-based perspective
    Qualitative Market Research: An International Journal, Vol. 10, No. 4. (2007), pp. 416-430.
    by Abimbola, Temi, Kocak, Akin
  • The past, present and future of observational research in marketing
    Qualitative Market Research: An International Journal, Vol. 10, No. 2. (2007), pp. 121-129.
    by Lee, Nick, Broderick, J Amanda
  • Access to reality: observations on observational methods
    Qualitative Market Research: An International Journal, Vol. 10, No. 2. (2007), pp. 130-134.
    by Gummesson, Evert
  • Applications of functional magnetic resonance imaging for market research
    Qualitative Market Research: An International Journal, Vol. 10, No. 2. (2007), pp. 135-152.
    by Kenning, Peter, Plassmann, Hilke, Ahlert, Dieter
  • Mapping the mind for the modern market researcher
    Qualitative Market Research: An International Journal, Vol. 10, No. 2. (2007), pp. 153-167.
    by Senior, Carl, Smyth, Hannah, Cooke, Richard, Shaw, L Rachel, Peel, Elizabeth
  • The Mindcam methodology: perceiving through the native's eye
    Qualitative Market Research: An International Journal, Vol. 10, No. 2. (2007), pp. 168-182.
    by Starr, G Richard, Fernandez, V Karen
  • Can managers use handheld technologies to support salespeople?
    Qualitative Market Research: An International Journal, Vol. 10, No. 2. (2007), pp. 183-198.
    by Schlosser, K Francine
  • The application of physiological observation methods to emotion research
    Qualitative Market Research: An International Journal, Vol. 10, No. 2. (2007), pp. 199-216.
    by Chamberlain, Laura, Broderick, J Amanda
    posted by 1 person sigir
  • Exploring the determinants of success/failure of the advertising agency-firm relationship
    Qualitative Market Research: An International Journal, Vol. 10, No. 1. (2007), pp. 10-27.
    by Triki, Abdelfattah, Redjeb, Nejla, Kamoun, Istabrak
  • A qualitative exploration of a consumer's value-based e-trust building process: A framework development
    Qualitative Market Research: An International Journal, Vol. 10, No. 1. (2007), pp. 28-47.
    by Pennanen, Kyasti, Tiainen, Tarja, Luomala, T Harri
    posted by 1 person tomchen
  • Projective techniques in Taiwan and Asia-Pacific market research
    Qualitative Market Research: An International Journal, Vol. 10, No. 1. (2007), pp. 48-62.
    by Boddy, R Clive
  • Laddering: how (not) to do things with words
    Qualitative Market Research: An International Journal, Vol. 10, No. 1. (2007), pp. 63-77.
    by Sarensen, Elin Brandi, Askegaard, Saren
  • Identification of ambiguity in the case study research typology: what is a unit of analysis?
    Qualitative Market Research: An International Journal, Vol. 10, No. 1. (2007), pp. 78-97.
    by Granbaum, N Niels
  • Auto-ethnographic consumer research and creative non-fiction: Exploring connections and contrasts from a literary perspective
    Qualitative Market Research: An International Journal, Vol. 10, No. 1. (2007), pp. 98-108.
    by Hackley, Chris
  • The presentation of interpretivist research
    Qualitative Market Research: An International Journal, Vol. 9, No. 4. (2006), pp. 319-324.
    by Black, Iain
  • Exploring the experiential intensity of online shopping environments
    Qualitative Market Research: An International Journal, Vol. 9, No. 4. (2006), pp. 325-351.
    by Demangeot, Catherine, Broderick, J Amanda
  • Exploring children's perceptions of material possessions: a drawing study
    Qualitative Market Research: An International Journal, Vol. 9, No. 4. (2006), pp. 352-366.
    by Chan, Kara
  • Using grounded theory to model visitor experiences at heritage sites: Methodological and practical issues
    Qualitative Market Research: An International Journal, Vol. 9, No. 4. (2006), pp. 367-388.
    by Daengbuppha, Jaruwan, Hemmington, Nigel, Wilkes, Keith
  • Using a multi-method qualitative approach to examine collaborative relationships
    Qualitative Market Research: An International Journal, Vol. 9, No. 4. (2006), pp. 389-403.
    by Palakshappa, Nitha, Gordon, Mary Ellen
  • Factors motivating people toward pirated software
    Qualitative Market Research: An International Journal, Vol. 9, No. 4. (2006), pp. 404-419.
    by Lau, Eric Kin-Wai
  • Anthropology and consumer research: qualitative insights into green consumer behavior
    Qualitative Market Research: An International Journal, Vol. 9, No. 1. (January 2006), pp. 8-25.
    by Tadajewski, Mark, Wagner-Tsukamoto, Sigmund
    posted by 1 person mila3n
  • Methodology or ?methodolatry?? An evaluation of focus groups and depth interviews
    Qualitative Market Research: An International Journal, Vol. 9, No. 1. (January 2006), pp. 26-37.
    by Stokes, David, Bergin, Richard
  • Identifying likeable attributes: a qualitative study of television advertisements in Asia
    Qualitative Market Research: An International Journal, Vol. 9, No. 1. (January 2006), pp. 38-50.
    by Fam, Kim-Shyan, Waller, S David
  • An exploratory investigation of the characteristics of consumer fanaticism
    Qualitative Market Research: An International Journal, Vol. 9, No. 1. (January 2006), pp. 51-72.
    by Thorne, Scott, Bruner, C Gordon
  • Entrepreneurial franchisees have hidden superior marketing systems
    Qualitative Market Research: An International Journal, Vol. 9, No. 1. (January 2006), pp. 73-85.
    by Merrilees, Bill, Frazer, Lorelle
  • Mapping and assessing the key management issues influencing UK public healthcare purchaser-provider cooperation
    Qualitative Market Research: An International Journal, Vol. 9, No. 1. (January 2006), pp. 86-102.
    by Carruthers, Janet, Ashill, J Nicholas, Rod, Michel
  • Green marketing: legend, myth, farce or prophesy?
    Qualitative Market Research: An International Journal, Vol. 8, No. 4. (April 2005), pp. 357-370.
    by Ken Peattie, Andrew Crane
  • Advertising and children: what do the kids think?
    Qualitative Market Research: An International Journal, Vol. 8, No. 4. (April 2005), pp. 371-384.
    by Terry O'Sullivan
  • Jigsaw puzzles: fitting together the moral pieces
    Qualitative Market Research: An International Journal, Vol. 8, No. 4. (April 2005), pp. 385-398.
    by Stephen P Hogan
  • Ethical and social responsibility issues in grocery shopping: a preliminary typology
    Qualitative Market Research: An International Journal, Vol. 8, No. 4. (April 2005), pp. 399-412.
    by Juliet Memery, Phil Megicks, Jasmine Williams
  • Defying marketing sovereignty: voluntary simplicity at new consumption communities
    Qualitative Market Research: An International Journal, Vol. 8, No. 4. (April 2005), pp. 413-429.
    by Caroline Bekin, Marylyn Carrigan, Isabelle Szmigin
  • Ethical perspectives on the erotic in retailing
    Qualitative Market Research: An International Journal, Vol. 8, No. 4. (April 2005), pp. 430-439.
    by Tony Kent
    posted by 1 person coulmont
  • Wine marketing: modelling the ethics of the wine industry using qualitative data
    Qualitative Market Research: An International Journal, Vol. 8, No. 4. (April 2005), pp. 440-453.
    by Oliver Richardson
  • Customer relationships in the e-economy: mutual friends or just a veneering?
    Qualitative Market Research: An International Journal, Vol. 8, No. 4. (April 2005), pp. 454-469.
    by Angela Ayios, Lisa Harris
  • A rose by any other name may smell as sweet but "group discussion" is not another name for a "focus group" nor should it be
    Qualitative Market Research: An International Journal, Vol. 8, No. 3. (March 2005), pp. 248-255.
    by Clive Boddy
  • Focus group exploration of firm-employee relationship strength
    Qualitative Market Research: An International Journal, Vol. 8, No. 3. (March 2005), pp. 256-276.
    by Carmel Herington, Don Scott, Lester W Johnson
  • Exploring the role of employees in the delivery of the brand: a case study approach
    Qualitative Market Research: An International Journal, Vol. 8, No. 3. (March 2005), pp. 277-295.
    by Ceridwyn King, Debra Grace
  • Ritzer's McDonaldization and applied qualitative marketing research
    Qualitative Market Research: An International Journal, Vol. 8, No. 3. (March 2005), pp. 296-311.
    by Clive Nancarrow, Jason Vir, Andy Barker
  • Our ads 'R US: an exploratory content analysis of American advertisements
    Qualitative Market Research: An International Journal, Vol. 8, No. 3. (March 2005), pp. 312-326.
    by Charles Okigbo, Drew Martin, Osabuohien P Amienyi
  • Cross-functional involvement in new product development: A resource dependency and human capital perspective
    Qualitative Market Research: An International Journal, Vol. 8, No. 3. (March 2005), pp. 327-341.
    by Elisa Fredericks
  • Videography in marketing and consumer research
    Qualitative Market Research: An International Journal, Vol. 8, No. 2. (February 2005), pp. 128-141.
    by Russell W Belk, Robert V Kozinets
  • Processes, relationships, settings, products and consumers: the case for qualitative diary research
    Qualitative Market Research: An International Journal, Vol. 8, No. 2. (February 2005), pp. 142-156.
    by Anthony Patterson
  • Exploring innovative methodologies for child-centric consumer research
    Qualitative Market Research: An International Journal, Vol. 8, No. 2. (February 2005), pp. 157-175.
    by Emma N Banister, Gayle J Booth
  • Shopping with consumers: reflections and innovations
    Qualitative Market Research: An International Journal, Vol. 8, No. 2. (February 2005), pp. 176-188.
    by Tina M Lowrey, Cele C Otnes, Mary A Mcgrath
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