Sat, 05 Jul 2008 00:11:32 BST CiteULike: Ключевое слово dijksterhuis http://www.citeulike.org/tag/dijksterhuis CiteULike.org en-gb Copyright © 2004-2008 citeulike.org http://www.citeulike.org/user/stefanherzog/article/507926 <i>Science, Vol. 311, No. 5763. (17 February 2006), pp. 1005-1007.</i><br /><br />Contrary to conventional wisdom, it is not always advantageous to engage in thorough conscious deliberation before choosing. On the basis of recent insights into the characteristics of conscious and unconscious thought, we tested the hypothesis that simple choices (such as between different towels or different sets of oven mitts) indeed produce better results after conscious thought, but that choices in complex matters (such as between different houses or different cars) should be left to unconscious thought. Named the "deliberation-without-attention" hypothesis, it was confirmed in four studies on consumer choice, both in the laboratory as well as among actual shoppers, that purchases of complex products were viewed more favorably when decisions had been made in the absence of attentive deliberation. On Making the Right Choice: The Deliberation-Without-Attention Effect Ap Dijksterhuis Maarten Bos Loran Nordgren Rick van Baaren doi:10.1126/science.1121629 Science, Vol. 311, No. 5763. (17 February 2006), pp. 1005-1007. 2006-02-17T17:51:40-00:00 2006 Science 311 5763 1005 1007 choice deliberation dijksterhuis judgment utt