Wed, 20 Aug 2008 22:19:28 BST CiteULike: stefanherzog Bodenhausen http://www.citeulike.org/user/stefanherzog/author/Bodenhausen CiteULike.org en-gb Copyright © 2004-2008 citeulike.org http://www.citeulike.org/user/stefanherzog/article/771072 <i>Journal of Experimental Social Psychology, Vol. In Press, Corrected Proof</i><br /><br />Research in the cognitive dissonance tradition has shown that choosing between two equally attractive alternatives leads to more favorable evaluations of chosen as compared to rejected alternatives (spreading-of-alternatives effect). The present research tested associative self-anchoring as an alternative mechanism for post-decisional changes of implicit evaluations. Specifically, we argue that choosing an object results in the creation of an association between the chosen object and the self. By virtue of this association, implicit evaluations of the self tend to transfer to the chosen object, such that implicit evaluations of the chosen object depend on implicit evaluations of the self. Importantly, this mechanism can lead to ownership-related changes in implicit evaluations even in the absence of cognitive dissonance. Results from four experiments provide converging evidence for these assumptions. Implications for a variety of phenomena are discussed, including cognitive dissonance, the mere ownership effect, the endowment effect, and ingroup favoritism. I like it, because I like myself: Associative self-anchoring and post-decisional change of implicit evaluations Bertram Gawronski Galen Bodenhausen Andrew Becker doi:10.1016/j.jesp.2006.04.001 Journal of Experimental Social Psychology, Vol. In Press, Corrected Proof 2006-07-24T11:53:07-00:00 Journal of Experimental Social Psychology In Press, Corrected Proof anchoring association cognitive-dissonance endownment-effect evaluation http://www.citeulike.org/user/stefanherzog/article/528379 <i>Journal of Personality and Social Psychology, Vol. 89, No. 5. (November 2005), pp. 672-685.</i><br /><br />Performance on measures of implicit social cognition has been shown to vary as a function of the momentary accessibility of relevant information. The present research investigated the mechanisms underlying accessibility effects of self-generated information on implicit measures. Results from 3 experiments demonstrate that measures based on response compatibility processes (e.g., Implicit Association Test, affective priming with an evaluative decision task) are influenced by subjective feelings pertaining to the ease of retrieving relevant information from memory, whereas measures based on stimulus compatibility processes (e.g., semantic priming with a lexical-decision task) are influenced by direct knowledge activation in associative memory. These results indicate that the mediating mechanisms underlying context effects on implicit measures can differ as a function of the task even when these tasks show similar effects on a superficial level. Implications for research on implicit social cognition and the ease-of-retrieval effect are discussed. Accessibility Effects on Implicit Social Cognition: The Role of Knowledge Activation and Retrieval Experiences Bertram Gawronski Galen Bodenhausen doi:10.1037/0022-3514.89.5.672 Journal of Personality and Social Psychology, Vol. 89, No. 5. (November 2005), pp. 672-685. 2006-03-03T16:12:50-00:00 2005 Journal of Personality and Social Psychology 89 5 672 685 accessibility implicit knowledge retrieval social-cognition