A Study of HTML Title Tag Creation Behavior of Academic Web Sites

by: Alireza Noruzi

The Journal of Academic Librarianship, Vol. 33, No. 4. (July 2007), pp. 501-506.

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Abstract

The HTML title tag information should identify and describe exactly what a Web page contains. This paper analyzes the Title element and raises a significant question: "Why is the title tag important?" Search engines base search results and page rankings on certain criteria. Among the most important criteria is the presence of the search keywords in the title tag. This research concentrates on exploring the retrieval results of Google in retrieving Web pages without the title tag. More than one million of academic Web pages are found to be untitled, that is, they have not used the title tag.

@article{citeulike:2672882, abstract = {The HTML title tag information should identify and describe exactly what a Web page contains. This paper analyzes the Title element and raises a significant question: "Why is the title tag important?" Search engines base search results and page rankings on certain criteria. Among the most important criteria is the presence of the search keywords in the title tag. This research concentrates on exploring the retrieval results of Google in retrieving Web pages without the title tag. More than one million of academic Web pages are found to be untitled, that is, they have not used the title tag.}, author = {Noruzi, Alireza }, citeulike-article-id = {2672882}, doi = {10.1016/j.acalib.2007.03.008}, journal = {The Journal of Academic Librarianship}, keywords = {metadata}, month = {July}, number = {4}, pages = {501--506}, posted-at = {2008-04-15 12:09:58}, priority = {2}, title = {A Study of HTML Title Tag Creation Behavior of Academic Web Sites}, url = {http://dx.doi.org/10.1016/j.acalib.2007.03.008}, volume = {33}, year = {2007} }

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TY - JOUR ID - citeulike:2672882 L3 - citeulike-article-id:2672882 TI - A Study of HTML Title Tag Creation Behavior of Academic Web Sites JF - The Journal of Academic Librarianship VL - 33 IS - 4 SP - 501 EP - 506 N2 - The HTML title tag information should identify and describe exactly what a Web page contains. This paper analyzes the Title element and raises a significant question: "Why is the title tag important?" Search engines base search results and page rankings on certain criteria. Among the most important criteria is the presence of the search keywords in the title tag. This research concentrates on exploring the retrieval results of Google in retrieving Web pages without the title tag. More than one million of academic Web pages are found to be untitled, that is, they have not used the title tag. KW - metadata AU - Noruzi, Alireza PY - 2007/07// UR - http://dx.doi.org/10.1016/j.acalib.2007.03.008 ER -

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