Walking the hedonic product treadmill: Default contrast and mood-based assimilation in judgements of predicted happiness with a target product.

@article{raghunathan.irwin.2001, author = {Raghunathan, Rajagopal and Irwin, Julie R. }, citeulike-article-id = {1446479}, journal = {Journal of Consumer Research}, keywords = {decision-making, economics, happiness}, pages = {355--368}, posted-at = {2007-07-10 13:28:47}, priority = {3}, title = {Walking the hedonic product treadmill: Default contrast and mood-based assimilation in judgements of predicted happiness with a target product.}, volume = {28}, year = {2001} }

TY - JOUR ID - raghunathan.irwin.2001 L3 - citeulike-article-id:1446479 TI - Walking the hedonic product treadmill: Default contrast and mood-based assimilation in judgements of predicted happiness with a target product. JF - Journal of Consumer Research VL - 28 SP - 355 EP - 368 KW - decision-making KW - economics KW - happiness AU - Raghunathan, Rajagopal AU - Irwin, Julie PY - 2001/// ER -