Subliminal anchoring: The effects of subliminally presented numbers on probability estimates

@article{citeulike:271455, abstract = {Previous research demonstrated that if attention is paid to a supraliminally presented number, a subsequent quantitative estimate assimilates towards this number (the anchor effect). One explanation states that this effect is merely caused by the heightened accessibility level of the anchor value itself. Based on this numeric priming account and generalizing from subliminal priming studies, we expected a short-lived subliminal anchor effect. We presented participants subliminally with a low or high anchor value (10 or 90) and next they had to estimate the probability of an epidemic. Half of them were pressed to do this quickly. Only under time pressure, a significant anchor effect emerged.}, author = {Reitsma-Van and Daamen}, citeulike-article-id = {271455}, doi = {10.1016/j.jesp.2005.05.001}, journal = {Journal of Experimental Social Psychology}, keywords = {anchoring, judgment, probablity, subliminal}, posted-at = {2005-08-02 10:06:54}, priority = {2}, title = {Subliminal anchoring: The effects of subliminally presented numbers on probability estimates}, url = {http://dx.doi.org/10.1016/j.jesp.2005.05.001}, volume = {In Press, Corrected Proof} }

TY - JOUR ID - citeulike:271455 L3 - citeulike-article-id:271455 TI - Subliminal anchoring: The effects of subliminally presented numbers on probability estimates JF - Journal of Experimental Social Psychology VL - In Press, Corrected Proof N2 - Previous research demonstrated that if attention is paid to a supraliminally presented number, a subsequent quantitative estimate assimilates towards this number (the anchor effect). One explanation states that this effect is merely caused by the heightened accessibility level of the anchor value itself. Based on this numeric priming account and generalizing from subliminal priming studies, we expected a short-lived subliminal anchor effect. We presented participants subliminally with a low or high anchor value (10 or 90) and next they had to estimate the probability of an epidemic. Half of them were pressed to do this quickly. Only under time pressure, a significant anchor effect emerged. KW - anchoring KW - judgment KW - probablity KW - subliminal AU - Reitsma-Van AU - Daamen UR - http://dx.doi.org/10.1016/j.jesp.2005.05.001 ER -