On self-referencing differences in judgment and choice

@article{citeulike:366737, abstract = {Compared to judgment, choice is argued to elicit more self-referent processing and thereby produce greater subsequent recall of evaluated information. This response mode effect is shown to be dependent upon sufficient visualization to overcome the use of heuristic processing during choice. When visualizing prior to the task, choice leads to increased thinking about personal consumption occasions relative to judgment, leading to enhanced recall of vivid (vs. non-vivid) attributes. This proposed interaction of task and visualization was found in two experiments that assessed incidental recall following a choice or judgment task. In experiment 1, participants recalled more vivid product attribute information after choosing between options than after rating each option separately, but only when instructed to visualize during evaluation. To eliminate a comparison-based explanation of this effect, a second experiment was conducted that presented only one option in each category. Participants who evaluated their intention to purchase the option (a judgment equivalent of choice) demonstrated greater recall of vivid product attribute information than did participants who rated their liking for the option, and this recall difference was again moderated by instructions to visualize.}, author = {Sood, Sanjay and Forehand, Mark }, citeulike-article-id = {366737}, doi = {10.1016/j.obhdp.2005.05.005}, journal = {Organizational Behavior and Human Decision Processes}, keywords = {choice, judgment, memory, recall, self}, month = {November}, number = {2}, pages = {144--154}, posted-at = {2005-10-27 15:20:52}, priority = {2}, title = {On self-referencing differences in judgment and choice}, url = {http://dx.doi.org/10.1016/j.obhdp.2005.05.005}, volume = {98}, year = {2005} }

TY - JOUR ID - citeulike:366737 L3 - citeulike-article-id:366737 TI - On self-referencing differences in judgment and choice JF - Organizational Behavior and Human Decision Processes VL - 98 IS - 2 SP - 144 EP - 154 N2 - Compared to judgment, choice is argued to elicit more self-referent processing and thereby produce greater subsequent recall of evaluated information. This response mode effect is shown to be dependent upon sufficient visualization to overcome the use of heuristic processing during choice. When visualizing prior to the task, choice leads to increased thinking about personal consumption occasions relative to judgment, leading to enhanced recall of vivid (vs. non-vivid) attributes. This proposed interaction of task and visualization was found in two experiments that assessed incidental recall following a choice or judgment task. In experiment 1, participants recalled more vivid product attribute information after choosing between options than after rating each option separately, but only when instructed to visualize during evaluation. To eliminate a comparison-based explanation of this effect, a second experiment was conducted that presented only one option in each category. Participants who evaluated their intention to purchase the option (a judgment equivalent of choice) demonstrated greater recall of vivid product attribute information than did participants who rated their liking for the option, and this recall difference was again moderated by instructions to visualize. KW - choice KW - judgment KW - memory KW - recall KW - self AU - Sood, Sanjay AU - Forehand, Mark PY - 2005/11// UR - http://dx.doi.org/10.1016/j.obhdp.2005.05.005 ER -