Quantifying persuasion effects on choice with the decision threshold of the stochastic choice model

@article{citeulike:771075, abstract = {Three studies tested the stochastic difference choice model (proportional difference, PD, version in Gonzalez-Vallejo, 2002) in the domain of decision making under certainty. Consumer services and products, hotels defined by price and quality and MP3 players defined by price and memory size, served as choice pairs. The ordinal prediction relating the proportional difference variable, d (computed from stimuli pairs), and the observed choice proportions was supported. Model fitting showed that PD's estimated decision threshold measured within-person sensitivity to value attribute differences both at baseline and after persuasion manipulations. The threshold was also related to whether individuals were low or high in Need for Cognition (NFC, Cacioppo \& Petty, 1982). Cross-validation strategies also showed PD to be descriptive and robust.}, author = {Gonzalez-Vallejo, Claudia and Reid, Aaron A. }, citeulike-article-id = {771075}, doi = {10.1016/j.obhdp.2006.02.001}, journal = {Organizational Behavior and Human Decision Processes}, keywords = {choice, decision, persuasion, stochastic, threshold}, month = {July}, number = {2}, pages = {250--267}, posted-at = {2006-07-24 13:02:30}, priority = {2}, title = {Quantifying persuasion effects on choice with the decision threshold of the stochastic choice model}, url = {http://dx.doi.org/10.1016/j.obhdp.2006.02.001}, volume = {100}, year = {2006} }

TY - JOUR ID - citeulike:771075 L3 - citeulike-article-id:771075 TI - Quantifying persuasion effects on choice with the decision threshold of the stochastic choice model JF - Organizational Behavior and Human Decision Processes VL - 100 IS - 2 SP - 250 EP - 267 N2 - Three studies tested the stochastic difference choice model (proportional difference, PD, version in Gonzalez-Vallejo, 2002) in the domain of decision making under certainty. Consumer services and products, hotels defined by price and quality and MP3 players defined by price and memory size, served as choice pairs. The ordinal prediction relating the proportional difference variable, d (computed from stimuli pairs), and the observed choice proportions was supported. Model fitting showed that PD's estimated decision threshold measured within-person sensitivity to value attribute differences both at baseline and after persuasion manipulations. The threshold was also related to whether individuals were low or high in Need for Cognition (NFC, Cacioppo & Petty, 1982). Cross-validation strategies also showed PD to be descriptive and robust. KW - choice KW - decision KW - persuasion KW - stochastic KW - threshold AU - Gonzalez-Vallejo, Claudia AU - Reid, Aaron PY - 2006/07// UR - http://dx.doi.org/10.1016/j.obhdp.2006.02.001 ER -