Evaluation of a teen dating violence social marketing campaign: Lessons learned when the null hypothesis was accepted

@article{citeulike:1606693, abstract = {This chapter describes an evaluation of a teen dating violence prevention media campaign, including evaluation design and results, and the challenges that arose during the evaluation process. It makes recommendations for future evaluations of mass media campaigns that target adolescents.}, address = {Boston University School of Public Health.; Harvard School of Public Health.}, author = {Rothman, Emily F. and Decker, Michele R. and Silverman, Jay G. }, citeulike-article-id = {1606693}, doi = {10.1002/ev.185}, journal = {New Directions for Evaluation}, number = {110}, pages = {33--44}, posted-at = {2007-08-30 07:30:51}, priority = {2}, title = {Evaluation of a teen dating violence social marketing campaign: Lessons learned when the null hypothesis was accepted}, url = {http://dx.doi.org/10.1002/ev.185}, volume = {2006}, year = {2006} }

TY - JOUR ID - citeulike:1606693 L3 - citeulike-article-id:1606693 TI - Evaluation of a teen dating violence social marketing campaign: Lessons learned when the null hypothesis was accepted JF - New Directions for Evaluation VL - 2006 IS - 110 SP - 33 EP - 44 AD - Boston University School of Public Health.; Harvard School of Public Health. N2 - This chapter describes an evaluation of a teen dating violence prevention media campaign, including evaluation design and results, and the challenges that arose during the evaluation process. It makes recommendations for future evaluations of mass media campaigns that target adolescents. AU - Rothman, Emily AU - Decker, Michele AU - Silverman, Jay PY - 2006/// UR - http://dx.doi.org/10.1002/ev.185 ER -